Selling a business is often described as a “journey,” but if we’re being honest, it can feel more like an emotional rollercoaster with unexpected twists, last-minute hurdles, and the occasional loop-the-loop that leaves you questioning everything.

We know this firsthand as, recently, we’ve been right there alongside two multi-million-pound businesses as they’ve navigated their way through the complex process of selling.

While they had legal experts, tax specialists, and even other accountants involved, it was our deep understanding of them, their businesses, their goals, and even their personal worries, that made all the difference.

There’s much that you need to be prepared for if you’re thinking about selling your business, so in this article we’re going to pull back the curtain and share with you what no one really prepares you for and why having the right financial support is absolutely critical.

1. The Sale Process is Unlike Anything You’ve Ever Experienced
You might think, “I know my numbers, I run my business, how different can this be?”

Very different!

Running a successful business and selling one are two entirely different beasts. You’re no longer just focusing on making a profit and keeping things running smoothly. Now, you’re preparing for intense scrutiny, negotiations, and a due diligence process that leaves no stone unturned.

Every assumption about your finances will be questioned. Every financial record will be picked apart. And that’s before you even get into discussions about deal structures, tax implications, and the dreaded earn-outs (more on that later!).

This is where we come in. We know how to get your financial house in order, presenting it in the best possible light while making sure you understand what’s being asked and why.

2. Your Numbers Will Tell a Story and They Need to Be Spot On
When a buyer looks at your business, they don’t just see numbers on a spreadsheet. They see a story, one that determines whether they’ll invest, negotiate hard, or walk away.

Your accounts need to tell a compelling and accurate story:

• Consistency in revenue and profit
• Clean, clear financial records
• Evidence of sustainable cash flow
• A realistic and justifiable valuation

Many business owners are caught off guard by just how much detail is required. If you think a last-minute tidy-up of your accounts will suffice, think again. Buyers want proof that your business is strong, scalable, and not overly reliant on you as the owner.

That’s why our work starts way before the ‘For Sale’ sign goes up. We make sure your financials are robust, realistic, and reassuring for potential buyers.

3. Expect to Work with a Lot of People AND Expect Some Chaos!
A business sale isn’t just between you and the buyer. There’s a whole team of professionals involved:

• Lawyers (who will scrutinise every clause in the sale agreement)
• Tax advisors (who will make sure HMRC doesn’t take more than its fair share)
• Other accountants (often representing the buyer, digging into your figures)
• Business brokers (if you’re using one to find the right buyer)

It’s a whirlwind. And honestly, it can feel overwhelming. But, while all these professionals bring their expertise, when you work with us, none of them know your business like we do.

We act as the financial translator, ensuring that everything stays aligned with your goals and that you’re never left feeling out of your depth. We’re the steady hand in the background, keeping an eye on the numbers while you focus on making the right decisions.

4. The Deal You Think You’re Getting? It Might Change.
One of the biggest shocks for business owners is that the initial offer isn’t always what they end up with.

Buyers might:

• Request adjustments based on due diligence findings.
• Insist on an earn-out (where part of the sale price is tied to future performance).
• Want you to stay on for a transition period longer than expected.

All of these can have huge financial and personal implications. This is why knowing your numbers and understanding the financial impact of different deal structures is crucial.

We help our clients assess the true value of a deal, not just what’s written on paper, but what it really means for them in the long run.

5. Selling Your Business is Emotional So Be Prepared for That Too
Yes, selling a business is about numbers, contracts, and strategy. But it’s also deeply personal.

Your business is something you’ve built over years, maybe even decades. The decisions you make aren’t just financial, they’re emotional. And when negotiations get tough, it’s easy to lose sight of what really matters to you.

That’s why having trusted advisors in your corner, who really understand you, is invaluable. We don’t just look at the balance sheet; we look at the bigger picture. What does this deal mean for your future? Your lifestyle? Your peace of mind?

The Right Accountant is Your Secret Weapon in a Business Sale

Selling a business isn’t just about the numbers, it’s about securing the future you want. It’s about making sure that when the deal is done, you walk away with not only the right price but also the right terms, the right financial security, and the right peace of mind.

And that doesn’t happen by accident.

It takes planning, preparation, and the right team around you. The process is complex, and every decision you make along the way can have long-term financial consequences.

So, where should you start?

1. Get your finances in order long before you put up the “For Sale” sign. Buyers will dig deep, potentially looking at the last 3 years, so your accounts need to tell a strong, clear, and accurate story. The cleaner your financials, the stronger your negotiating position.
   
2. Know what buyers will scrutinise, so there are no surprises. Your revenue, profits, cash flow, and tax position will all be picked apart. Are you prepared to answer tough questions with confidence?

• Surround yourself with experts who truly understand your business, not just your balance sheet. Selling a business is not just a transaction, it’s a transformation. You need people in your corner who can help you navigate the financial, legal, and strategic challenges that come with it.

This is where we come in!

At Troy Accounting, we’ve been through this process with business owners just like you. We’ve seen firsthand the difference it makes when a business sale is planned properly, versus when it’s rushed or reactive.

We work alongside your lawyers, tax advisors, and potential buyers, making sure your financials stand up to scrutiny and that you fully understand what’s on the table before you sign on the dotted line.

Most importantly, we don’t just focus on the numbers we focus on you.

1. What does the sale of your business really mean for your future?
2. How can we ensure you walk away with the best financial outcome?
3. What steps can you take now to maximise the value of your business?

Still keen to sell?

Even if you’re thinking about selling in the next few years, let’s start the conversation now, because the best exits are always the well-planned ones.

You can get in touch with us today by dropping us an email at [email protected] or book in for a call here >>> BOOK CALL and let’s map out your best next move.