When was the last time your accountant sat down with you not to tick a compliance
box, but to really talk about your business?

Not just the tax return, not just the end-of-year numbers, but the why behind those
numbers. The decisions you’re making, the things that keep you up at night, or the
growth plans you’ve got tucked in a notebook waiting for the right moment.

The truth is accounting has long been treated as a service you dip into once a year.
A necessary evil to make sure HMRC is happy. But that’s not how we work and more
importantly, it’s not how modern business owners need it to work.

Here’s what we believe your accountant should really be helping you with and how
we operate at Troy Accounting:

1. Explaining Your Numbers Clearly
   We can’t tell you how many clients come to us saying, “I get my accounts back each
   year, but I don’t actually know what they mean.” That’s not their fault, it’s the way the
   system has been set up.
   
   Your accountant should be able to explain the numbers in a way that makes sense.
   What’s behind the profit (or loss)? How does your cash position relate to your sales?
   Why is your corporation tax higher this year?
   It’s not about turning you into an accountant. It’s about equipping you with the clarity
   and confidence to make good decisions, because you understand what’s happening
   in your business financially.
   
   
2. Helping You Make Confident Business Decisions
   Whether it’s hiring, pricing, or launching a new service, every decision you make has
   a financial impact. And it’s much easier to move forward with confidence when
   you’ve got someone you trust helping you weigh things up.
   
   A great accountant doesn’t say “yes” or “no” they help you explore the how. How
   would that impact cash flow? What does that mean for your profit margins? Will you
   need to adjust anything else to make it work?
   
   When you’ve got that kind of support, decisions become less scary. You’re not
   guessing you’re planning.
   
   
3. Providing Regular Financial Insight (Not Just Once a Year)
   Waiting until the end of the year to “find out how things went” is like driving using only
   your rearview mirror.
   
   We believe you need to see what’s happening now, in real time, or at least regularly so you can steer effectively.
   
   This might look like monthly or quarterly reporting, simple dashboards, or conversations where we talk through what’s working and what needs attention. It’s about making sure you always have your finger on the financial pulse of your business.
   
   
4. Spotting Issues Early
   One of the biggest benefits of having an engaged accountant is early intervention.
   Are your prices too low? Are your costs rising quietly in the background? Is cash flow
   tight because invoices aren’t being chased quickly enough?
   
   These are the kinds of things that, left unchecked, can cause stress and sleepless
   nights. But when spotted early, they’re completely manageable.
   
   Good financial insight helps you see the warning signs before they become full-
   blown problems.
   
   
5. Supporting Your Goals, Whatever They Are
   Some clients come to us because they want to grow, others want to reduce their
   hours or plan for an exit, and some just want to feel more in control after years of
   chaos.
   
   Whatever your goal is, your finances should support it, not get in the way. That might
   mean budgeting for new hires, planning for tax efficiency, or freeing up time by
   outsourcing the right things.
   
   A good accountant isn’t just someone who does your books. They’re someone who
   helps you use your money wisely, in a way that moves you closer to the life and
   business you actually want.
   
   
6. Acting as a Sounding Board
   Sometimes you just need to talk things through. Someone to bounce ideas off.
   Someone who knows your numbers and understands how your business works and
   who can ask the right questions to help you clarify your thinking.
   
   We love being that person for our clients. It’s not about having all the answers but
   about having the right kind of support when you’re weighing up your next step.
   
   
7. Giving You Peace of Mind
   Ultimately, this is what most business owners are looking for. Not just more profit or
   lower tax bills (though those are nice), but that sense of calm, knowing that the
   financial side of your business is being taken care of, and that you’re not on your
   own.
   
   When your accountant is genuinely invested in your business, everything feels a bit
   more manageable.

At the end of the day, your accountant shouldn’t just be a name on an email at year-
end. They should feel like part of your team, someone you can turn to when you’re
unsure, stuck, or making big plans.

If this kind of relationship sounds like what you’ve been missing, we’d love to hear
from you.

Let’s have a chat. No pressure, just a friendly conversation about what support
would make the biggest difference for you and your business.

You can drop us a message any time at [email protected] or give us a call
on 0330 134 0282.